Sessùn

Sessùn is a French women's fashion brand, founded in 1996 in Marseille by Emma François, which celebrates an elegant, contemporary, and timeless style. Its story began with the founder's travels in Latin America and encounters with people who wove, embroidered, and crafted, awakening in her a passion for craftsmanship and knowledge passed down through generations. Since then, Sessùn has sought to blend this artisanal heritage with a contemporary language, reinventing classics and mixing vintage references, workwear, tomboy spirit, and femininity.

In the creation of its collections, volumes, materials, and details play an essential role. The brand maintains its own atelier where it develops its patterns and prototypes, tests materials, and perfects finishes, in a constant search for quality and the right cut.

It is also a brand that takes its relationship with producers seriously. It values artisanal savoir-faire, works with long-term partners, and seeks to preserve local knowledge. Since 2023, Sessùn has officially been a société à mission, embedding social and environmental commitments, which were already part of its identity, into its statutes.

Why I chose Sessùn for Bah Oui

I like how it manages to combine the care of materials and garment construction with a contemporary, feminine, and relaxed image. These are clothes with personality, yet easy to integrate into a wardrobe and wear again. Sessùn refines its own colours and textures, always combinable across seasons, building a truly sustainable wardrobe.

At Bah Oui, the selection of pieces is meticulously made at the Paris showroom, with each new collection, usually with the many loyal customers in mind.