FRNCH

FRNCH was born in Paris in 2015 from the meeting of Franck, a sales director, and Chloé, an artistic director. The brand's name is a combination of their two names. After a few years building FRNCH together, Chloé took over the brand's direction, bringing an increasingly personal vision and creating a brand made by women and for women.

FRNCH aims to create a distinctive female wardrobe, where creativity, urban pieces, and personality coexist. The brand enjoys playing with volumes, materials, colours, and prints, and doesn't take fashion too seriously. The FRNCH woman is independent, curious, and free from traditional codes — a woman who allows herself to wear colour, mix patterns, and build her own style.

Prints are an important part of the brand's identity. They are designed by the designers themselves in their Parisian studios, based on mood boards and sketches that are worked on until the final print is achieved. Each collection starts with a theme, a story, a journey, or a life moment.

There is also a very close relationship with Chloé's savoir-faire, who grew up in her parents' sewing workshop and learned about the world of manufacturing and ready-to-wear from an early age. This experience remains present in the brand and is combined with the cultural diversity of its team, which contributes to an increasingly cosmopolitan universe.

Why I chose FRNCH for Bah Oui

Because I like the freedom in their collections. I like the colour, the quality of the cottons, the prints, and the possibility of mixing almost all pieces from each collection.