Inoui Editions

 

Inoui Éditions was founded in 2009 through the creative partnership of Lise and Mathilde. The two worked together for major fashion houses before deciding to create their own brand.

Each design starts in the creative studio in France and is hand-drawn. Some creations can take between one and three weeks of work, just in the drawing phase. Then, the designs come to life through traditional weaving, printing, and screen-printing techniques, in a historic workshop in India with which Inoui Éditions has worked since its inception. The brand chooses materials such as silk, wool, cotton, linen, and cashmere, striving for each piece to retain the richness and personality of the original design.

Scarves are at the heart of Inoui Éditions, but the brand has expanded its universe to include foutas, bags, accessories, and leather goods. These pieces are designed for women and men of different generations and, above all, to be worn in many ways — around the neck, over the shoulders, as a belt, or simply as a detail that transforms an outfit.

Why I chose Inoui Éditions for Bah Oui

Because I like the idea of wearing a story. Each design has something to discover, and at the same time, each person can wear it in a completely different way. I like the colors, the freedom of the designs, and that blend of art, imagination, and artisanal savoir-faire.

These are pieces that catch the eye without needing to follow a trend — and that can transform a very simple outfit.

At Bah Oui, I choose the designs and colors that spark my curiosity and that I can imagine telling a different story for each person who wears them.