{"title":"FRNCH","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0967\/6331\/4551\/files\/Captura_de_ecra_2026-08-18_as_12.34.50.png?v=1787055414\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0967\/6331\/4551\/files\/Captura_de_ecra_2026-08-18_as_13.16.10.png?v=1787055385\" alt=\"\" width=\"192\" height=\"92\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFRNCH was born in Paris in 2015 from the meeting of Franck, a sales director, and Chloé, an artistic director. The brand's name is a combination of their two names. After a few years building FRNCH together, Chloé took over the brand's direction, bringing an increasingly personal vision and creating a brand made by women and for women.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFRNCH aims to create a distinctive female wardrobe, where creativity, urban pieces, and personality coexist. The brand enjoys playing with volumes, materials, colours, and prints, and doesn't take fashion too seriously. The FRNCH woman is independent, curious, and free from traditional codes — a woman who allows herself to wear colour, mix patterns, and build her own style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePrints are an important part of the brand's identity. They are designed by the designers themselves in their Parisian studios, based on mood boards and sketches that are worked on until the final print is achieved. Each collection starts with a theme, a story, a journey, or a life moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is also a very close relationship with Chloé's savoir-faire, who grew up in her parents' sewing workshop and learned about the world of manufacturing and ready-to-wear from an early age. This experience remains present in the brand and is combined with the cultural diversity of its team, which contributes to an increasingly cosmopolitan universe.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003eWhy I chose FRNCH for Bah Oui\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eBecause I like the freedom in their collections. 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